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This rapid market acceleration is evidence that the appeal of virtual goods has successfully made the jump from desktop experiences to the casual smartphone market.
In fact, it’s no coincidence the same freemium model of gameplay demanded by early MMO players has emerged as the dominant framework among mobile games.
To get a sense of scale, the gold farming market was estimated to be worth nearly billion non-virtual dollars globally by 2009.
While tempting to dismiss virtual goods as a niche category, constrained to online games and messaging apps, its real market impact is far larger than many might think.
In 2014, the number of mobile users officially surpassed the number of desktop users, and the gap continues to widen.
Mobile gaming has benefited greatly from this trend.
Since the earliest social networks, virtual goods have played a critical role in shaping the behaviors and business models behind many of today’s major trends in online engagement.
Virtual goods now create more than billion in annual revenue.
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